7 Essential Questions


How to really understand the clients? Say Less, Ask More. - Published March 12, 2022


7 Essential Questions

Published March 12, 2022

The kickstarter/Ice Breaker Questions

1. What's on your mind? and/or Where should we start?

2. And what else? Is there anything else? (The AWE Questions)

3. What's the real challenge here for you?

- Combine "the focus question" and "the awe question" to create combos such as "And what else is the real challenge here for you?"

4. What would you want/like? What's the most desirable outcome for you?

5. How can i help? (The lazy question)

- If I could only do one thing to help you with this what would that one thing be?

6. What will you say no to if you say yes to this?

- Here's a list of alternative strategic questions that can help uncover more insights:

  • What is our winning aspiration?
  • Where will we play? (Have them to choose a sector, geography, product channel, and audience)
  • How will we win?
  • What capabilities must be in place?
  • What management systems are required?

7. What was the most useful to you? (The learning question)

- What did you/can you take away from this?

Source: The Coaching Habit Say Less, Ask More & Change the Way You Lead Forever by Micheal Bungay Stanner

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